Tagged by  Posted by Gary on 5 June 2007

TH_NK in the running for digital awards

We are celebrating this month after being nominated for three separate awards by leading industry title, The Drum, at its inaugural awards ceremony for digital industries (DADI).

Recognised for our creative and technical talent, TH_NK has been selected for the following categories, best non-for-profit project, best service from host provider and best podcast/blog.

Our promotion of 'Spank the Monkey', the UK's first major, international urban art exhibition at BALTIC centre for contemporary art was particularly marked out.

This unique campaign saw us work closely with the BALTIC as its first ever new media sponsor to raise the profile of the exhibition through a variety of dynamic digital technology. This included the design and implementation of a micro-site that visually reflected the art itself and an SMS campaign that challenged people to experience art in new ways.

We also incorporated offerings such as downloadable podcasts, screensavers and a map of outdoor artwork which was featured at hidden locations throughout Newcastle upon Tyne.

The project, nominated for best podcast and best non-for-profit project, marked the start of an ongoing relationship between TH_NK and the international arts centre.

2006 was a great year for us winning awards. 2007, however, looks set to challenge that mantle with these nominations and our recent win at The Journal Business awards. It is a great honour to be acknowledged in this way and a true testament to the talent and creativity of the team. I look forward to hearing the results.

Tarek NseirMD, TH_NK