It’s been non-stop here at TH_NK over the last few weeks. As well as attracting big-name clients such as Bupa and Hays Recruitment, we have also been appointed by bmi to take their digital marketing to exciting new heights.

After demonstrating fresh creative thinking in a competitive pitch situation, bmi approached TH_NK to take their new proposition and above-the-line advertising campaign – better for business – and bring it to life online.

As part of the campaign, we designed a range of email marketing templates which were aimed at bmi’s key customer groups, including Diamond Club, Company Rewards members and the travel trade. The ultimate goal was to engage their core audience and brand advocates and keep them up-to-speed with the airline’s plans for the future.

It’s really exciting to be working with Heathrow’s second largest airline. We are really proud of the creative work we’ve done for bmi so far and we hope there will be much more to follow in the months to come.

Karen Ashtiani Account Manager, TH_NK