Our relationship with bmi is going from strength to strength as we embark on even more exciting projects together, from creative banners to promote their route network, to email marketing campaigns for frequent flyers.

To help bmi make the most of their Diamond Club programme for frequent flyers, we have just launched an all-singing, all-dancing email marketing campaign for the airline to promote the exclusive benefits and rewards that members receive.

Diamond Club is one of the world’s most generous clubs for frequent flyers. Not only do members receive free flights and hotel stays for flying with bmi, but they also receive a wide range of exclusive benefits, from access to some of the world’s most luxurious lounges to free additional baggage. With this in mind, our creative approach was based around the many benefits of Diamond Club which we brought to life in a series of engaging and persuasive emails exclusively for members.

We’re really enjoying working with Heathrow’s second largest airline on a range of exciting projects to enhance their ‘better for business’ proposition in the digital arena.

Andrea FarnsworthAccount Director, TH_NK

Following the success of the Diamond Club email marketing campaign, we have also been appointed to develop a refreshed suite of emails for Company Rewards – the loyalty scheme for businesses. What’s more, we are also working with the airline to promote their new route to Cairo and their sponsorship with the England Rugby Team with a range of creative banners which attract visitors from sites such as The Guardian, Homebase and Facebook.