We have been working closely with Bupa to create a new online resource to support and inspire runners all over the UK, whether they’re training for one of the Great Runs or simply want to keep in shape.
Bupa is a world-leading healthcare organisation that operates across three continents in 192 countries. Within the UK, Bupa is renowned for their private health insurance and is also well-known for sponsoring a series of Great Run events, the most famous and longest-established being the Great North Run.
To help Bupa showcase their expertise and extensive knowledge in this area, TH_NK was appointed to design and build a Web offering which was dedicated to running and provided a worthwhile and trusted source of information for runners at all levels.
The new site, Bupa Running, includes information about the Great Run series to encourage participation and build excitement around the events. It also includes injury advice, comprehensive training plans, and a range of information about Bupa products and services, from health assessments to health insurance. What’s more, the platform also acts as a supportive community for runners, allowing people to share their own stories and pictures, view videos, and post comments about the Great Runs events.
Our partnership with TH_NK has enabled us to create an online platform that is already providing added value for our customers and those involved in the Great Run events. The team’s collaborative way of working has helped us to deliver the project on time and within budget – we really couldn’t be happier with the results.
Fiona VigarBupa
Moving forward, we are continuing to work with Bupa to develop a range of digital projects which will be rolled out over the coming months to enhance the organisation’s digital presence and strengthen their position as world-leaders in the field of health and care.
This has been a great project for us, allowing us to combine our creative and technical expertise to deliver a fantastic customer experience. We are now looking forward to the next stage of the project, where we will introduce new features to deepen consumer engagement around the Great Run series.
Tarek NseirManaging Director, TH_NK