TH_NK has been appointed by Home Group - one of the UK’s leading providers of affordable and supported housing - to redesign their Web channel and breathe new life into their digital strategy.

As part of their plans to transform and enhance their business, Home has awarded TH_NK the exciting and challenging contract of improving the way they operate in the digital arena. This will include everything from an in-depth research and strategy phase, to a completely refreshed information architecture and visual design.

The project will begin with a research exercise to explore how social media and social networks can be used to improve communities, support Home's customer engagement and add real value to their business.

Having gone through a rigorous selection programme, I am thrilled to have appointed and to be actively working with TH_NK on our new digital media strategy. TH_NK complements our new vision with the expertise and customer awareness that will deliver added value to our customers. This is a significant investment for Home and the start of an exciting journey to re-energise our customer engagement.

Keith WoolleyIS Director, Home Group

With a turnover of £230m, Home manages 52,000 homes and provides housing, care and support services to over 124,000 people across the UK. Taking a collaborative approach, we aim to help the organisation achieve their business objectives of making a difference locally, providing excellent customer service, and meeting the needs of the people who live in the communities they serve.

This is a fantastic business win for us and a great opportunity to demonstrate our strategic, creative and technical strengths all working together. We are really looking forward to working with Home in both the short and longer term, and revolutionising the way they interact with their customers and other stakeholders online.

Robin CordyAccount Manager, TH_NK