Sony Entertainment Europe has launched their new version of the successful game, Little Big Planet 2, with help from TH_NK. The new version allows users to generate new games, rather than just new levels as was the case in the previous game.

 

TH_NK worked closely with Sony to create Little Big Map to support the new game and generate a space where fans from all over the world can connect with each other – sharing tweets, pictures, videos and blogs within a Google Maps mash-up. The work carried out spans a variety of owned, earned and paid media, as well as social media, digital display and viral campaigns.

Little Big Planet was a huge success for Playstation. The first version of the game let users create new levels, but this second version allows users to create entirely new games. Seeing such enthusiasm at launch is great for us. The big thing is that it has gone live with over nine million pieces of user-generated content worldwide. It’s probably the most sophisticated Google Maps mash-up made, certainly for a campaign.

Tarek NseirCEO, TH_NK