Tagged by  Posted by Karen on 15 April 2009

Developing an exciting new social media strategy for One North East

We have been appointed by One North East to develop an exciting new social media strategy to showcase innovation in North East England’s key industries.

One North East is a regional development agency which was set up in April 1999 to help the people of the North East to create and sustain jobs, prosperity, and enjoy a higher quality of life.

We were awarded the contract after a competitive pitch situation where we successfully demonstrated our social-networking experience and expertise, and of course, our fresh and innovative way of thinking in the digital arena.

Together with One North East, we will explore new social media channels which are relevant to the region’s key industries, as well as looking at the ways that other organisations are using social networks to benefit their business.

The insight we gain through our workshops and research activities will be combined with our existing experience to develop an exciting new social media strategy which will raise the North East’s profile across the Web and promote the region as a great place to live and work. 

One North East has never explored social networking as part of their media strategy, so naturally we are delighted that we are helping them to take their first steps in this exciting and ever-growing online arena. We’re really excited about the opportunities we can explore and the channels we can utilise to reach brands and businesses from all industries across the UK.

Karen AshtianiAccount Manager, TH_NK