Setting Audi's digital agenda for 2012
Over the past few months we've been working with Audi UK to help set their digital agenda for the upcoming year. The big question: what do our customers really want from us in a digital context?
It's been a great brief to get our teeth into, not least because Audi is a brand that is right at the top of its game at the moment, but also because when you open the lid on the automotive industry in general there's a lot of inherent considerations and behaviours to tackle.
Our UX and Strategy teams have spent the weeks conducting research, talking to Audi's staff and customers, trying to get a good perspective on what its customers want from the brand, and what the future of the automotive industry might look like (clue: it’s not flying cars).
It's turned into a really wide-ranging piece of work with a sturdy user experience analysis at its heart. This work sets the basis for a future-proof digital strategy for how Audi interacts with its customers across every touch point, from the sales floor to social media.