Appointed by Drinkaware to enrich their digital experience
Drinkaware is a charity with a vision to be the number one place people to go to for information about alcohol, and we’re going to be working together to make sure their digital offering helps them fulfil that ambition.
Our pitch focussed on digital's role as a behaviour change agent. We thought about how we could help those visiting the site make positive behavioural changes and then we turned our attention to how it would play out across all platforms.
TH_NK really stood out to us because of the emphasis they place on helping consumers make long-term healthy lifestyle choices – something that is at the heart of what Drinkaware does. We look forward to working with TH_NK to give visitors more effective and tailored support when and where they need it.
For us, it’s a great opportunity to use data and behavioural analysis to deliver a powerful digital change agent. There’s also an ambitious roadmap set out for our work that will allow Drinkaware to ultimately consolidate all their activity into a unified, digital service across every screen.