For us, the strongest marketing is incorporated into every single touch-point a customer has with your brand. That’s why we’re always customer-focussed and thinking about how our decisions will feel for the person who experiences them.
Why does that matter? Because even when we’re working on a one-off product launch, we’ll be thinking it through in a holistic way – and that includes being really savvy at how we capture brand loyalty and capitalise on it later. You can see this thinking in the work we did with Sony Playstation for the launch of Little Big Planet 2.